Recent developments
& milestones
7 September 2021: Innotour "walk the talk" events – presentation of the OK:GO Initiative
Subject: Tourism strategies for an ageing society
Date: Tuesday, 7 September 2021, 13-17.30, Lucerne
Language: German
21 July 2021: OK:GO webinar for tourism service providers (11.00 am in French, 1.30 pm in German)
Participate in the OK:GO webinar and learn in 30 minutes what OK:GO is and how you can take part in the initiative as a tourism service provider!
Registration for French (11.00 am)
Registration for German (1.30 pm)
6 July 2021: New - OK:GO explanatory video
Watch the new explanatory video from OK:GO! In just 2 minutes, you learn about what OK:GO is and how you can take part. Please don’t hesitate to share our video with your partners (available to download at this link)!
6 July 2021: New - OK:GO photos
New illustrative photos of the OK:GO initiative are now available on our website! Please don’t hesitate to use the photos on all your communication media (website, newsletter, brochure, etc.)!
1 June 2021: OK:GO webinar for tourism service providers (11.00 am in German, 1.30 pm in French)
Participate in the OK:GO webinar and learn in 30 minutes what OK:GO is and how you can take part in the initiative as a tourism service provider!
Registration for German (11.00 am)
Registration for French (1.30 pm)
31 March 2021: partnership with ibex fairstay
ibex fairstay and the OK:GO Initiative are joining forces to promote inclusion in the hotel industry. The ibex fairstay seal of quality indicates sustainable operations in the accommodation sector. By participating in the OK:GO Initiative, hotels are awarded ibex fairstay points for “extraordinary measures”, which helps them to boost their ranking. https://ibexfairstay.ch
September 2020: creating an entry using a business account
Tourism businesses can now create entries using a business account. The Association has invested in the existing ginto platform to optimize the systems for entering tourism service providers.
March 2020: positive feedback
Numerous tourism businesses and destinations have already joined OK:GO, including such destinations as Zürich, TESSVM AG, Interlaken, St. Gallen – Lake Constance, Toggenburg, VAUD – Région du Léman, and the Swiss Parks Network.
January 2020: overcoming language barriers
The ginto platform is now available in German, French, Italian and English.
November 2019: inclusive communication
The accessibility information can now also be found on a website, which means that tourism service providers are able to integrate the entered information directly into their websites via a link and make it available to visitors.
