OK:GO would like to improve the availability of information about the accessibility of tourism offerings in the whole of Switzerland. The information should be up to date, consistent, and easily accessed by everyone.
The initiative has people’s varying needs at its heart. The accessibility information is not assessed. Each individual should decide for themselves whether a particular tourism offering is suitable for the trip they are planning.
Inclusive communication, attractively presented
The accessibility information can be viewed by anyone via the standard communication channels and is identified by the OK:GO logo. The information is easy to find, inclusive, and attractively presented.
Additional benefit for tourism businesses
OK:GO offers Swiss tourism businesses an effective and cost-efficient solution to help them appeal to visitors with specific requirements and gain new customers.
Integration of existing concepts
Accessibility information from existing initiatives relating to accessibility in the Swiss tourism sector is integrated into the OK:GO system.
To implement the scheme, OK:GO relies on input from individual businesses. Companies can gather, manage, and communicate the information themselves using a simple system based on technology provided by ginto, a platform operated by the association AccessibilityGuide.
If a business would like to participate in the initiative, the required information can be collected using the ginto app. After that, the company adds the OK:GO logo to its website which links to the information it has provided. The OK:GO logo on the website signals to visitors that they are welcome and that accessibility information is available.
Partners & participants
Partners and participants (correct as at February 2021):*
* Listed in alphabetical order