OK:GO would like to improve the availability of information about the accessibility of tourism offerings in the whole of Switzerland. The information should be up to date, consistent, and easily accessed by everyone.
The initiative has people’s varying needs at its heart. The accessibility information is not assessed. Each individual should decide for themselves whether a particular tourism offering is suitable for the trip they are planning.
Inclusive communication, attractively presented
The accessibility information can be viewed by anyone via the standard communication channels and is identified by the OK:GO logo. The information is easy to find, inclusive, and attractively presented.
Additional benefit for tourism businesses
OK:GO offers Swiss tourism businesses an effective and cost-efficient solution to help them appeal to visitors with specific requirements and gain new customers.
Integration of existing concepts
Accessibility information from existing initiatives relating to accessibility in the Swiss tourism sector is integrated into the OK:GO system.
To implement the scheme, OK:GO relies on input from individual businesses. Companies can gather, manage, and communicate the information themselves using a simple system based on technology provided by ginto, a platform operated by the association AccessibilityGuide.
If a business would like to participate in the initiative, the required information can be collected using the ginto app. After that, the company adds the OK:GO logo to its website which links to the information it has provided. The OK:GO logo on the website signals to visitors that they are welcome and that accessibility information is available.
Partners & participants
Partners and participants (Pilot stage):*
* Listed in alphabetical order
Why our partners participate in OK:GO:
Swiss Youth Hostels
One could say that the accessibility of Swiss youth hostels was the beginning of the OK:GO Initiative. "We participate because barrier-free accessibility plays a major role for us and because we see it as our touristic duty to make our premises accessible for everyone."
René Dobler, Managing Director at the Swiss Foundation for Social Tourism
"The reason for Toggenburg Tourism to support this initiative is because we support accessible tourism – this applies not only to accessing information but also, consequently, to accessing offers and services in the holiday region."
Sonja Teuscher, Head of Marketing
"With OK:GO, tourist service providers can easily enter barrier-free accessibility information and provide it directly to those who need them. This solution is both innovative and efficient. For the service providers, this first step can subsequently manifest itself in a comprehensive audit carried out by Pro Infirmis. For this reason, we have decided to support both OK:GO and Pro Infirmis, as both organizations complement each other through their work."
Andreas Banholzer, CEO