Target audience

The OK:GO Initiative is intended for people with limited mobility:

People with disabilities, senior citizens, families with small children and many others

Traveling involves a lot of preparation, particularly for people with limited mobility. The information which is required for planning is often lacking. The presence of the OK:GO emblem on a website means that accessibility information is available for this offering. If you click on the OK:GO emblem, then a new window will open in your browser with all the accessibility information for the tourist facility. It covers the accessibility information for the tourist location.

The additional benefit of OK:GO:

  • The information is objective and has no subjective evaluations. Each traveler can therefore decide whether an offering is accessible for him/her or not.

  • The accessibility criteria have been developed in collaboration with disability organizations such as Pro Infirmis.

  • OK:GO aims to become an industry standard in the tourism sector in the years to come: every tourism provider can and should get involved!

  • If you are planning a trip, look for the OK:GO emblem in order to get information about the accessibility of tourist offerings with a single click!

Here are some examples of tourism providers which have implemented the OK:GO Initiative. Look for the OK:GO logo and click on it!

Tourist Offices

Toggenburg Tourism

St. Gallen-Bodensee Tourism

Zurich Tourism

Lucerne Tourism

Heidiland Tourismus AG


Mountain Railways

Niesenbahn AG


Naturzentrum Thurauen

Lindt Home of Chocolate

The Chedi Andermatt

Hotel Kurhaus Grimmialp

Valsana Hotel & Appartements Arosa

Campofelice Camping Village

Hotel Marta Zürich

Kunstmuseum Solothurn


What our partners say about OK:GO:

“Since people with disabilities often find it difficult to get by in public and are reliant on clear information in advance, a uniform presentation of accessibility information of the tourist services is very important. St.Gallen-Bodensee Tourismus is committed to a barrier-free region and supports the OK:GO Initiative in presenting the necessary information clearly and understandably.”

Jeanne Müller, collaborator at St.Gallen-Bodensee Tourismus (lives with a severe visual impairment)

“We welcome the OK:GO Initiative and are happy to be involved with it, as our vision can be perfectly associated with this movement. People with disabilities are part of our society, having equal value and self-determination. PluSport’s provision of sports, exercise and services promote equality and make an important contribution toward an inclusive society. Working together with the Accessible Switzerland Association, we’ll manage.”

Hanni Kloimstein, Area Manager Sports and Development, PluSport – Disabled Sports Switzerland

“Traveling in Switzerland is very onerous for people with disabilities, there being little information on accessibility. The OK:GO Tourism Initiative is the first to provide comprehensive and consistent accessibility information for the chosen destination. This is essential for equal opportunities of participation. For this reason, Denk an mich Foundation has been supporting the project from the start.”

Sara Meyer, Managing Director, Denk an mich Foundation

“The Cerebral Foundation enables people with impaired mobility to take part in many activities in the areas of leisure, recreation and mobility. We are glad that a national organization has been set up to improve accessibility.”

Thomas Erne, Managing Director, Cerebral Foundation